Charly Kits Mark 110 Years and Atlante’s Liga MX Return

Charly released new home and away kits for Atlas FC, Atlante FC, Atlético San Luis, Club León and Santos Laguna as the 2026-27 Liga MX season opened last week. Twin 110th-anniversary nods and Atlante’s long-awaited top-flight return sit at the center of the drop.

The league kicked off July 16 with separate Apertura and Clausura halves. Charly supplies these five clubs. The designs lean hard into club memory rather than pure fashion cycles.

Five Clubs, Ten Shirts, One Manufacturer

SportsLogos.Net published the full set on July 23 with Charly’s own descriptions. Atlas gets a limited-edition split red-and-black home that marks 110 years. Atlante answers with wine-red and navy vertical stripes plus a vintage collar, also 110 years old this season, and will wear a commemorative version without sponsors for its first four matches.

Atlético San Luis keeps the red-and-white verticals adopted after Atlético Madrid took majority control in 2017. León rolls out a special-edition home carrying a giant lion graphic across the chest for “La Fiera,” plus a 60th-anniversary mark for Estadio León on both shirts. Santos Laguna reworks 1990s horizontal green stripes on the home and a deconstructed crest pattern on the white away.

Each pair carries Charly branding and the clubs’ current crests or classic lion marks. The release lands after the season had already started, a common rhythm for Liga MX kit drops.

Atlante Walks Back In After Twelve Years

Atlante’s story supplies the sharpest historical edge. The club, known as Los Potros de Hierro and El Equipo del Pueblo, last played top-flight soccer after relegation in Clausura 2014. Promotion and relegation later froze. In April 2026 owners approved Atlante’s purchase of Mazatlán FC’s franchise rights for a reported $65 million, clearing the path back.

Atlante had stacked Liga de Expansión titles (Apertura 2021, Apertura 2022, Clausura 2024) without a sporting promotion route. The club returns to Mexico City, sharing Estadio Banorte. Its statement thanked fans who stayed through the second-division years: “We promised you we would come back, and we are back now.”

Charly built the home kit around vertical wine-red and navy stripes with a rippling crest sublimation and classic collar. The away uses a white base with matching stripes and sublimated chant phrases. The first four matches strip the sponsors entirely so the anniversary and return sit alone on the chest. That choice turns the shirt into an immediate collector piece for a fan base that waited more than a decade.

Atlanté is the second CHARLY club to celebrate its 110th anniversary when the 26/27 season kicks off. Atlanté will play the first four matches of the season in a commemorative jersey without sponsors to honor the club and its return to the top flight of Mexican soccer.

Charly’s own release notes framed the kit that way. Founded in 1916, the club hits 110 in the same window as Atlas. The return to the Primera División by acquiring Mazatlán closes a twelve-year absence that began with relegation and ended with a checkbook deal once sporting promotion was closed.

Twin 110th Birthdays and a Stadium Milestone

Atlas and Atlante share the 1916 founding year. Charly leaned into both. Atlas’s home splits the torso deep red on one side and black on the other, sleeves alternating to match. The brand calls it a limited-edition piece that “celebrates the club’s 110-year historic journey while connecting generations of Atlas supporters.” The away keeps a white base with a conjoined red-and-black center stripe and tapering black side stripes.

León’s dual kits carry a special commemorative graphic for the 60th anniversary of Estadio León. The home puts a giant lion across the front; the away stays quieter with a white base, green sleeve caps and green running to the collar. Both use either the classic crest or the classic lion image. The stadium mark turns ordinary match shirts into date-stamped keepsakes.

Santos Laguna’s home revives 1990s horizontal green stripes with subtle modern striping inside the white bands. The away flips to a white base covered in a repeating deconstructed crest and a single green center stripe. The club’s own roots get the throwback treatment while the pattern stays clean enough for retail.

San Luis sits slightly apart. Its red-and-white vertical home continues the look locked in after the Atlético Madrid stake. The away outlines gold verticals on white with crest sublimation between the lines, nodding to state colors of San Luis Potosí.

How a León Shoe Maker Reached the Sidelines

Charly is a Mexican sportswear company founded in 1949 in León, Guanajuato, first as a shoe business. It stayed out of soccer kits for more than six decades. A 2010 exclusive manufacturing deal with Skechers after Chinese tariffs hurt that brand’s Mexico business gave Charly capital and scale. Charly Fútbol launched in 2014 with Ascenso sides, then moved into Liga MX.

By Apertura 2018 the brand already outfitted five Liga MX teams by 2018, matching Nike’s earlier peak count in the league. ESPN’s Eric Gomez traced the climb: local stores, TV personalities, even a storyline inside Netflix’s Club de Cuervos. Mexican brands including Charly and Pirma together dressed nearly half the league at that moment while Nike, Adidas and Puma kept the biggest-name clubs.

The company still runs heavy retail presence across Mexico and has expanded into the United States. Supplying Atlas, Atlante, San Luis, León and Santos this season continues that domestic foothold. Anniversary and return stories give the brand ready-made narratives that global suppliers often leave on the table.

What Each Shirt Looks Like

The table tracks the load-bearing visual choices Charly and the clubs published. Fabric upgrades and sublimation depth appear across the range, a recurring fan note on recent Charly drops.

Collectors Already Sorting the Keepers

Anniversary and return shirts create immediate secondary-market interest. Atlante’s sponsor-free run of four matches will be finite. Atlas’s limited home split and León’s stadium graphic give fans clear reasons to buy beyond the standard season kit. Santos’ 1990s throwback and San Luis’ gold-outline away fill the more traditional nostalgia lane.

On X, early posts from kit accounts and fan pages highlighted Atlante’s special 110 logo and the clean return look. Prior Charly releases drew mixed but engaged traffic: praise when the brand adjusted red tones after fan feedback, and when polo collars returned on request; sharper notes when lion placements or repeated patterns felt off. This drop arrives with heavier historical cargo than a standard refresh, so the conversation has started with the dates rather than pure aesthetics.

Retail pricing for Charly player-version shirts has typically sat in a mid tier relative to Nike, Adidas and Puma in recent Mexican market snapshots, which keeps the anniversary pieces within reach for more supporters. The first weeks of Apertura will show which designs stick on the pitch and which become closet pieces.

• Atlas 110 limited home, split torso built for the anniversary window
• Atlante sponsor-free opener, four-match purity after twelve years away
• León Estadio 60 graphic, both shirts carry the stadium mark
• Santos 1990s stripe revival, horizontal greens with modern depth
• San Luis gold-outline away, state colors on the white base

Those five details separate the drop from a routine kit cycle. Charly’s local roots and the clubs’ milestones line up cleanly for once.

Frequently Asked Questions

Which five Liga MX clubs wear Charly kits in 2026-27?

Atlas FC, Atlante FC, Atlético San Luis, Club León and Santos Laguna. Charly has supplied overlapping sets of these clubs across recent seasons and continues the relationship into the new campaign that opened July 16.

Why is Atlante’s new home kit sponsor-free for four matches?

Charly and the club chose a commemorative version without sponsors for the first four games to mark both the 110th anniversary and the return to Liga MX after twelve years. The clean chest puts the crest and anniversary story first for the re-entry fixtures.

When did Atlante last play in Liga MX before this season?

The club was relegated after Clausura 2014 and spent the intervening years in the second tier and Liga de Expansión, winning multiple titles there before the franchise purchase of Mazatlán’s top-flight slot was approved in April 2026.

What anniversary does Club León’s kit commemorate?

Both the home and away shirts carry a special graphic marking the 60th anniversary of Estadio León. The home also features a large lion graphic representing La Fiera while the away stays more restrained with green accents on white.

Is Charly a Mexican brand or an international supplier?

Charly began as a shoe company in León, Guanajuato, in 1949 and launched its football line in 2014 after a manufacturing partnership that expanded its capacity. It remains headquartered in Mexico and positions itself as a domestic alternative to the global giants.

Do the new kits include third or special alternate versions yet?

The July release covers home and away only. Charly has a recent habit of dropping themed third kits later in the season (previous cycles used lucha libre, traditional art and other Mexican motifs), but no 2026-27 thirds were part of this announcement.