Charly Holds Five Liga MX Clubs With Heritage Kits

CHARLY now kits five of Liga MX’s 18 clubs, more than Nike or Adidas. The León brand dropped 2026-27 home and away shirts for Atlas, Atlante, Atlético San Luis, Club León and Santos Laguna as the Apertura opened on 16 July 2026.

Three of those shirts sell a birthday. Two fill holes left when Pachuca and Tijuana walked away. The maker with the most chests in the league is still a shoe company from Guanajuato, and several of the new looks are already being redrawn by fans.

Five Liga MX Clubs Share One Mexican Label

CHARLY was founded in 1949 in León, Guanajuato, and stayed out of football until it launched a dedicated line in 2014. Twelve years later it dresses Atlas (since 2020), Santos Laguna (since 2018), Club León (since 2021), Atlético San Luis (back in 2026) and Atlante, which switched from Keuka for its first-division return.

That is five of 18 Liga MX clubs. Nike has one. Adidas has two. The count is the story the kit photos do not tell.

CHARLY’S FIVE THIS SEASON

• Atlas: Rojinegros shirt since 2020, now a split red-and-black 110-year piece.
• Santos Laguna: On CHARLY since 2018, this year in 1990s green hoops.
• Club León: Hometown club, on the brand since 2021, with a giant lion across the chest.
• Atlético San Luis: The first Mexican club CHARLY ever dressed, back after a Sporelli gap.
• Atlante: New to the roster, wearing wine-and-navy stripes for a Liga MX return.

Pachuca left for Skechers after a 2018-2025 run. Tijuana left for Reebok after 2017-2025. Querétaro had already gone in 2024 and also landed on Skechers. CHARLY is Skechers’ official distributor in Mexico, so two of the lost chests now wear a brand it already sells. Atlante and San Luis replaced the volume. They did not grow it.

Charly Holds More Liga MX Shirts Than Nike

Ten makers split the 18 clubs. CHARLY’s five-club stack is the largest. Adidas has América and Tigres. Puma has Monterrey and UNAM. Pirma has Cruz Azul and Puebla. Skechers has Pachuca and Querétaro. Nike’s only Liga MX shirt this season is Chivas.

LIGA MX KIT MAKERS, APERTURA 2026

The split is the current 2026-27 roster as logged on 4 September 2026. A 2026-27 Liga MX kit catalog tracks the same map shirt by shirt. Nike and Adidas still own the biggest names. CHARLY owns the most necks.

What the Five 2026-27 Kits Look Like

CHARLY did not ship a single template with five crests. It shipped five heritage briefs and priced the replica line in the same band. The men’s home shirt at 1,699 pesos is the Atlas short-sleeve replica on the brand’s own shop, with a Fan Choice cut at 1,799, a long sleeve at 1,799, a women’s shirt at 1,499 and a kids’ shirt at 1,249.

THE FIVE HOME AND AWAY BRIEFS

• Atlas home: Deep red on one side of the belly, black on the other, sleeves reversed, gold on the sponsor hits, a limited 110-year mark.
• Atlas away: White base, a joined red-and-black stripe down the middle, two black tapers on the remaining white.
• Atlante home: Vertical wine-red and navy stripes, crest rippling in the fabric, vintage collar, a 110 on the chest.
• Atlante away: White with wine and navy on the front and arms, chant lines in the cloth, including “Atlante es de Primera.”
• San Luis home: Red-and-white vertical stripes, the look taken on in 2017 when Atlético Madrid bought a majority stake.
• San Luis away: White with gold stripe outlines and gold-and-blue hits, the old colors of San Luis Potosí, crest ghosted between the lines.
• León home: Emerald base, a giant lion across the front, classic crest, a stadium-anniversary graphic.
• León away: White with green-capped sleeves and green running to the collar, the old lion drawing in place of a crest.
• Santos home: Horizontal green stripes in a 1990s cut, extra green pattern in the white gaps.
• Santos away: White, a broken crest as a repeat print, one green stripe down the front.

CHARLY called the Atlas home a limited piece that “celebrates the club’s 110-year historic journey.” It called León’s lion the strength of “La Fiera.” Santos, it said, “pays tribute to the club’s roots” with a 1990s rework. The copy is doing the same job on all five: sell belonging, then sell polyester.

The Lion on the Chest Comes From the Same City

León is not just another account. CHARLY’s head office is in the same city as Club León, in a town that still lives off leather and shoes. The football line launched in 2014. The hometown club did not sign until 2021, after Pirma’s long run. Jesús Alejandro Salazar Peña, CHARLY’s sports marketing manager, later described that deal as the one that had always felt inevitable.

Since the beginning of our partnership, it has had that meant to be feel to it. Being a company deeply rooted in León, Guanajuato, it’s been an honor and privilege to work hand in hand with Club León FC to create game kits that represent what it means to be a citizen of our city.

Jesús Alejandro Salazar Peña, CHARLY sports marketing manager

This year’s special home shirt puts a giant lion across that hometown chest. Both the home and away shirts also carry a graphic CHARLY says marks the 60th anniversary of Estadio León, the Nou Camp, which Grupo Pachuca owns. The ground’s first match was 16 October 1966, León against América. The official opening was 1 February 1967, Santos of Brazil beating River Plate 2-1, with a listed capacity now of 31,297.

CHARLY is selling 60 years on the fabric. The concrete opened in late 1966 and was inaugurated in early 1967. On matchday one of this Apertura, that same ground watched a CHARLY derby: León 2-3 Atlas, in front of 24,997.

Atlante Played Four Matches With No Chest Sponsor

Atlante is the new logo on CHARLY’s Liga MX sheet, and the only one that arrived with a clean chest. CHARLY said the club would play its first four matches of the season in a commemorative shirt with no sponsors, to mark both 110 years and a return to the top flight. The club put the same brief in one line when it posted the kit.

https://x.com/Atlante/status/2075412939779997714

“Estos colores no se visten, SE SIENTEN,” Atlante wrote, tagging CHARLY. In its own release the club called the deal “the meeting of two brands that share values, tradition, passion and a deep love for our country.” The Atlante 26-27 shop collection is already live on CHARLY’s site, training wear included, while the match shirts hold the 110 and the chant print.

ATLANTE’S ROAD BACK INTO THE SHIRT

1. 18 April 1916: Founded in Mexico City’s Roma neighborhood by brothers Refugio and Trinidad Martínez.
2. 2014-2026: Twelve years in the second division, first in the old Ascenso, then in Liga de Expansión.
3. 23 April 2026: Liga MX owners approve the sale of Mazatlán’s top-flight certificate, the vehicle that brings Atlante back, and the sale of Atlas.
4. May 2026: Atlante leaves Keuka and names CHARLY as its first-division maker.
5. 10 July 2026: Home and away shirts drop, 110 on the home chest, “Atlante es de Primera” in the away cloth.
6. 16 July 2026: First match back, a 2-1 loss at Necaxa in Estadio Victoria in front of 18,511, the chest still blank.

This was not a sporting promotion. Atlante bought its way back. Home games are at Estadio Banorte in Mexico City, listed at 87,000. Miguel Herrera has the bench. The four clean-chest matches were over by early August. The anniversary brief on the 110-year Atlas and Atlante shirts was the first public cut of this drop; the rest of CHARLY’s set followed before kickoff.

Fans Are Already Drawing Replacement Shirts

The loudest argument around these shirts is not who makes them. It is how they look. San Luis’s new red-and-white home, the one tied to Atlético Madrid’s 2017 takeover, was called the ugliest the club has worn, the stripes too plain once Daikin replaced Canel’s on the chest. León’s giant lion, sold as a collector’s mark for the stadium birthday, was mocked as a club that has gotten used to dressing badly, with extra anger aimed at the sponsor badge sitting on that emerald.

Atlas supporters have gone further and posted their own 26-27 concepts, keeping the red-and-black split CHARLY used and redrawing everything around it. The 110-year home, revealed on 1 July 2026, is the one CHARLY wrote the heaviest copy for. “Because being Atlas is not explained, it is felt,” the company said. “It is carried in the heart, in the blood and in the pride of a support that never gives in. 110 years. Red and black.”

Atlante’s stripes had a story the others could not buy: a 12-year absence, a blank chest, a 110 on a club that had to purchase its way home. That is why those shirts moved with less fighting. San Luis, back with CHARLY after the club confirmed the Sporelli split on 15 December 2025, is the other replacement chest, and the one whose identity is still split between Madrid’s red-and-white and the state’s gold and blue.

CHARLY has not stepped off the product. On 23 August 2026 its football account was still running a San Luis jersey photo contest for a home game against Pachuca. Atlas marked 110 years on 15 August 2026, in a shirt that had already been in shops since the first of July. The label with the most Liga MX clubs is selling memory. A share of its own crowd is already drawing the next one.

Frequently Asked Questions

Which Liga MX teams does Charly kit in 2026-27?

Atlas, Atlante, Atlético San Luis, Club León and Santos Laguna. CHARLY also still kits Dorados de Sinaloa in the second division, a deal that dates to 2015 and sits outside this first-division set.

When was Atlas FC founded?

On 15 August 1916, at a meeting of young Guadalajara men that accounts place in a café in the city center, with Juan José “Lico” Cortina proposing the name after the Titan who holds up the sky. The red and black came from Ampleforth College in England, whose patron is St Lawrence, the same colors CHARLY split across this season’s home shirt.

How did Atlante get back into Liga MX?

By buying Mazatlán’s first-division affiliation, a move the league’s owners approved on 23 April 2026 as they pushed to end multi-club control, not by winning promotion on the field. The club’s listed home is Estadio Banorte in Mexico City, capacity 87,000, with Miguel Herrera as coach.

Where is Charly based and when did it enter football?

León, Guanajuato. The legal company is Inter Tenis S.A. de C.V., founded in 1949 and formerly called Campanita, with about 168 stores and more than 3,500 wholesale points. It became Skechers’ official distributor in Mexico in 2010 and only launched CHARLY Fútbol in 2014, with Atlético San Luis among its first Mexican clubs.

When did Estadio León open?

The first match was 16 October 1966, León against América. The official opening was 1 February 1967, Santos of Brazil 2-1 River Plate. The ground later hosted Olympic football in 1968 and World Cup games in 1970 and 1986, and is listed at 31,297 seats.

Atlas turned 110 on 15 August 2026 in a split shirt that had been on sale since 1 July. CHARLY still has the most Liga MX clubs. The next argument on those five chests is whether the look matches the count.